Insurance Brokers Vs Insurance Agents

Insurance Brokers Vs Insurance Agents | Novo Insure

Most people purchase insurance policies through insurance agents. These insurance agents are usually people who work for one or more insurance companies. On the other hand, companies generally tend to buy insurance from insurance brokers. Individual buyers often hear of insurance brokers such as Novo Insurance Broking Services / Novo. However, they don’t know what the exact difference is between an insurance broker and an insurance agent. In this article, we will take a closer look at the role these two types of intermediaries play, as well as the difference between them.

If you are in the insurance market, you may have heard the terms “broker” and “agent”. Although both are professionals in the insurance industry, these two positions have certain differences.

Insurance brokers and agents act as intermediaries between buyers and insurers. Both must have the appropriate licenses to distribute the insurance they sell, respecting the laws or regulations imposed by local insurance services.


The main difference between insurance agents and brokers is the person they represent. In other words, the insurance agents represent the seller, that is, the insurance companies. There are captive agents representing a single seller. In addition, there are independent agents who represent several insurers. In each of these cases, insurance agents are authorized by insurance companies to conclude contracts on their behalf. Insurance companies have agreements with insurance agents that allow them to take certain types of predefined risks on behalf of the insurer.


Insurance agents have the power to sell and sometimes adjust coverage on behalf of one or more insurers, usually with the goal of maximizing insurer sales and profits. Here are some important features that differentiate insurance agents:

An agent is captive or independent. Captive agents are those who can represent only one insurer, while independent agents represent several insurers.
Agents act on behalf of insurers, not the purchaser. Your objective is to adapt it to the cover of the insurers they represent.
Some agents, but not all, may “link” coverage in certain circumstances. This allows buyers to obtain coverage before the insurance company finishes processing the application and issuing the policy documents.
Agents get a stable commission from the insurers they are hired with; Captive agents are sometimes paid.


Insurance Brokers represent their clients. They are not named by insurance companies and have no power to consolidate coverage. They request insurance quotes and / or insurance policies from insurers, submitting full claims on behalf of the buyers. To initiate a policy, a broker must obtain a workbook signed by an insurer.

Brokers can be retail or wholesale. A retail broker interacts directly with insurance buyers. If a retail broker cannot obtain the required insurance coverage from a standard insurer, you can contact a wholesale broker. Wholesale brokers are intermediaries between retail brokers and insurance companies. Many are surplus line brokers who provide coverage for unusual or dangerous risks. For example, a surplus line broker could help obtain liability insurance for a motorcycle manufacturer or liability insurance for a long-distance truck driver.

Insurance Brokers use their knowledge to understand their clients’ needs and help them select the right insurance solutions at the best possible price. Unlike agents, their duty is to act in the best interest of the buyer, not that of insurance companies.


They are independent of any insurer. They offer a wide range of plans from many different insurers.
They will give priority to their interests in case of conflict with their own interests.
Make unbiased recommendations based on your company’s insurance needs, and you can even leverage your partnerships with insurance companies to negotiate better premiums or specific terms.
Explain aspects of your policy or write things you may not have considered


When buying insurance, customers take into account several important elements, including cost, speed, ease, security of personal data and peace of mind that all essential elements are covered. Working with an insurance broker can help you get the insurance you need at the best price.

Brokers deal with a wide range of products and services and are qualified to recommend the policies that best meet your needs. Since most brokers work for small businesses that represent large insurance companies, the service is generally more personalized, which means better support.

When you work with an insurance broker, you can rest assured that you are going to receive honest and reliable service. Brokers provide complete information on commission rates and the effects these rates may have on your insurance premium. Brokers ought to disclose this information. If you choose to proceed with the sale, be aware that the broker’s compensation is included in your premium payments. At the point of sale, your broker must provide a statement indicating how much of your premium will go to the commission. This allows you to make a more informed decision when purchasing insurance.

You probably encountered brokerage firms when you purchased insurance. Many buyers prefer to work with these companies because most have established a history of employees providing the experience and resources to make an informed decision. With a broker available to guide you and answer all your questions, you can gain a solid understanding of the conditions and rates offered by different insurers. Obviously, not all insurance brokers offer the same level of quality. Just like buying insurance, it is important to look for an insurance broker you can trust like Novo Insurance Broking Services.


Insurance agents, generally called “captive” agents, generally represent a single insurance company. Insurance brokers, on the other hand, represent various insurance companies to ensure that you are connected to the right insurance for you. An agent acts as an intermediary to provide information to insurance buyers. The insurance buyer can choose from the policies and contracts available from the insurance company offered by the agent. These policies and contracts are decided through contractual agreements that insurance agents have with insurance companies to comply with certain guidelines.

Some insurance agents, such as independent agents, will compare the policies of various providers. However, this does not mean that the agent has access to all of the provider’s policies. Since insurance agents represent insurers, they may or may not have the experience and knowledge to advise you on the best policy for your specific situation. While independent insurance agents may offer you more options when working with companies that compete for your business, they generally sell only the insurance options that give them the most benefit.


There are three primary differences between insurance agents and brokers:

Agents represent insurers, while brokers represent consumers.
Agents can conclude insurance sales (compulsory coverage), unlike brokers.
Agents are also required to represent one or more insurance companies, but not brokers. An undertaking is a contract signed by an agent and an insurer which describes the products which the agent can sell and with what commission.

Brokers, on the other hand, can request quotes from different insurers. However, when consumers are ready to buy, they should obtain a record directly from an insurance agent or a company.

As the most preferred brokers for corporate clients, our team Novo Insurance And Broking Services has maintained our reputation for simplifying insurance, ensuring that our businesses and individual clients are combined with the most sustainable solutions for their budget and needs.

We are also one of the few brokers with which all major insurers choose to partner; This gives us a great advantage in negotiating benefits, conditions and bonuses. To get started with the India’s leading insurance broker, contact our team today so we can describe exactly how a relationship with Novo can benefit your team.

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